Where’s a superhero to save the Earth when


Where’s a superhero to save the Earth when you need one?

Gaia, the goddess of nature is the great mother of all. With her powers, no one and nothing can stop her from being the hero in the quest to save the Earth. When it comes to protecting the environment, Gaia is here.


Image               Gaia Lekas was born in Crete, Greece’s largest island. Her parents were avid swimmers and professors at the University of Crete. Both of her parents were passionate about social justice and environmental issues. For this reason, they gave their daughter the name “Gaia” meaning “earth”- the goddess of nature in Greek mythology. Gaia’s father was a marine biologist and her mother taught environmental studies and was the coach of the university’s swim team.

               Gaia loved swimming and by the time she was in college, she was the fastest swimmer on the team. Gaia was an average girl and did not get into much trouble, until the day she saw a tourist polluting the water near her home; this changed her life forever. Crete was becoming a paradise for tourists and travelers who came to the island for vacations. These tourists and foreigners polluted the water and some of them remained permanently, becoming horrible fishermen, depleting the fish in the sea.

               One night, Gaia went out to swim with a knife and tried to cut the fish nets to let them free. However, her leg got stuck and she started to drown. While under water, many chemicals from the foreigner’s boat fell on her. Many people never saw Gaia again. Her friends in Crete thought she had died in that accident, but she didn’t. Only her parents knew what truly happened to her.

               After the accident, Gaia grew a mermaid tail and the chemicals gave her supernatural powers. The chemicals were not tested before and they did not have any effect on the fish but it changed Gaia forever. Gaia now lives in the sea and uses her powers to suck the oil and other chemicals out of the sea, without harming the animals. She sucks the oil and turns it into floating marine and freshwater plants, which clean up the water and provide a source of food to the endemic fish. She has cleared tons of waste throughout various oceans to create these floating plants. These floating plants have absorbed many tons of greenhouse gases from the face of the earth. This has in turn been very helpful in monitoring the melting ice caps. Her parents now can only see her when they go out to swim and she always has special gifts for them from the depths of the ocean whenever she meets them.



Farida Elgindy

Faisal Al-Bitar

Cindy Zavala


Land Rover


Land Rover

I have casually followed the story of Jaguar Land Rover group since its sale in 2008. It is so interesting that the new owners moved the company from a loss making one to an extremely profitable one. It was always a car that I adored for its strength. One of my friends is a fan and has had 3 different models of the Land Rover series.

This car specifically had a lot of changes made in 2007. It was almost like a reintroduction of the defender. Most of the changes were internal, the major being one to meet the emissions criteria. They changed the bonnet slightly too. Defender in general was one of the toughest vehicles in the land rover series. It was used in the British Army, Armies of Commonwealth of Nations, as police cars etc. It has been used an off roader around the world. It is one of the best off road cars to maintain. According to my understanding, with changes in the engine, people would have doubted the cars capabilities and might have started thinking of it as a lesser powerful car than its previous versions. Through this advertisement the intention of portraying it as an even more powerful car can be seen. This advertisement is mostly geared towards men between the ages of 25 to 50. It shows the aspect of immense strength to pull two heavy water vehicles much larger than the car itself. The size of the second ship is kept somewhat a mystery as they have not shown the complete ship creating a feeling that it is much bigger than it looks.

So the car is shown at the forefront of this picture so the clear emphasis on it is clear. If we study the lines in the picture we see two types, diagonal for the dock/road that goes by the water and curves of the ropes used to tie water vehicles to 2007 Defender. This shows that even within the agitation there is calm and grace by which the car is pulling the two water vehicles gently. Agitation part is also emphasized by showing a prominent dividing line between tiles and some cracks on the road.

Overall I think the ad was pretty well done but if asked if I would make changes, I would reply saying that there are two which I think should have been done differently. The skies should either be clear or stormy. Gloomy skies kill the attitude being shown slightly. Second would be to remove the birds from where they have been placed and put them somewhere over the ship. The birds do make it look more natural but where and how they have been placed make them a distraction which could be avoided.